SEO or Search Engine Optimization incorporates the use of techniques to help a website rank higher in the organic search results. The organic search results show up in the non-paid section of Search Engines such as Google, Yahoo Search and Bing. The objective of SEO is to improve your websites visibility by showing up high in the search results. This helps to bring targeted traffic to your website.
Generally the higher your website ranks the more visitors your website will receive that are looking for your product or service. What people type into the search box of the search engines, i.e. the search phrase, is commonly referred to as a keyword. With the organic search results there is no cost for the website owner when a user clicks on their website. Traffic sent to your website from Google, Yahoo or Bing (or any of the other search engines) is therefore free.l
It is important for your business website to be listed in the search engines because consumers across the globe conduct several hundred thousand searches through the search engines. If your website is not listed in the search engines then you can be sure that your competition already is and are already benefiting from free traffic that the search engines are sending them.
Focussing on search engine traffic can be a huge factor in bringing targeted traffic to your online business. With greater access to mobile devices, including smartphone and tablet growth, getting online has never been easier.
With more people having greater access to mobile devices and tablets, consumers rarely look in printed media like the Yellow Pages, the telephone directory or a newspaper. Instead, they do a quick ‘Google search’ on their smartphone or PC. What does this mean for you? If you want to get in front of your customers then you need to be visible when they search for your services or products. You can achieve this with a strong online presence.
We understand that your online presence is important to your companies success and can also lead to a productive workplace invironment. We plan and provide a practical measureable method that are very effective in the workplace.